Member News

Tonia Franklin joins NHM Board

The Nebraska Healthcare Marketers Board of Directors is pleased to welcome Tonia Franklin, MSOM, PHR, as the new as the new Conference Co-Coordinator. Tonia is currently the Director of Marketing and Community Relations at Perkins County Health Services in Grant, Nebraska.

Tonia Franklin brings over 10 years of experience in marketing and branding to her role as the Director of Marketing and Community Relations with Perkins County Health Services. This organization includes a critical access hospital, long-term care facility, assisted living, rehabilitation services, rural clinic and specialty clinic.  Her experience spans not just healthcare, but also hospitality, economic development, e-commerce and social media marketing.  Tonia contributes a uniquely approachable style of leadership and patient advocacy that are essential to the Healthcare Success’ formula for marketing success. Tonia has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes.  She is the founder of an online social media platform licensed under the University of Nebraska - Lincoln.  This platform content included a top 25 download on iTunes U and the number one download on the University of Nebraska server. She has also collaborated with Tobacco Free Nebraska to successfully coordinate a state-wide marketing campaign to lobby for the state-wide legislation to ban smoking in public places in 2007.  

She has successfully owned her own private consulting business for ten years.  She has helped many business owners across the state through private consulting services of systems planning, analysis and design, operations process and workflow, performance improvement, project management and facilitation, web design, email marketing and social media planning.  Tonia is known for the pride that she takes in building strong relationships with colleagues, vendors and clients that help expand PCHS’s abilities to market surrounding communities effectively for maximum success.  Franklin holds a Master’s of Science in Organization Management with an Emphasis in Entrepreneurial and Economic Development and a Master Human Resource Certificate.  She enjoys spending her free time with her family, strength training, camping and volunteering her time for good causes.


Columbus Community Hospital earns Top Performer on Key Quality Measures recognition from TJC

Columbus, NE - Columbus Community Hospital (CCH) announced on Nov. 17, 2015, that it has been recognized as a 2014 Top Performer on Key Quality Measures® by The Joint Commission, the leading accreditor of health care organizations in the United States.

The Hospital was recognized as part of The Joint Commission’s 2015 annual report “America’s Hospitals: Improving Quality and Safety,” for attaining and sustaining excellence in accountability measure performance for Surgical Care and Immunizations. CCH is one of only 1,043 hospitals out of more than 3,300 eligible hospitals in the United States to achieve the 2014 Top Performer distinction and only one of 117 to receive the award for five consecutive years and the only hospital in Nebraska to received the distinction.

The Top Performer program recognizes hospitals for improving performance on evidence-based interventions that increase the chances of healthy outcomes for patients with certain conditions. The performance measures included in the recognition program including heart attack, heart failure, pneumonia, surgical care, children’s asthma, inpatient psychiatric services, stroke, venous thromboembolism, perinatal care, immunization, tobacco treatment and substance use.

This is the fifth year Columbus Community Hospital has been recognized as a Top Performer. The Hospital was recognized in 2010, 2011, 2012, 2013 and 2014 for its performance on accountability measure data.

To be a 2014 Top Performer, hospitals had to meet three performance criteria based on 2014 accountability measure data, including:

  • Achieve cumulative performance of 95 percent or above across all reported accountability measures;
  • Achieve performance of 95 percent or above on each and every reported accountability measure with at least 30 denominator cases; and
  • Have at least one core measure set that had a composite rate of 95 percent or above, and within that measure set, achieve a performance rate of 95 percent or above on all applicable individual accountability measures.

“Delivering the right treatment in the right way at the right time is a cornerstone of high-quality health care. I commend the efforts of Columbus Community Hospital for their excellent performance on the use of evidence-based interventions,” said Mark R. Chassin, MD, FACP, MPP, MPH, president and CEO, The Joint Commission.

“We understand what matters most to patients is the quality and safety of the care they receive. That is why we have made it a top priority to improve positive patient outcomes through evidence-based care processes,” said Mike Hansen, Hospital President and C.E.O. “Columbus Community Hospital is proud to be named a Top Performer as it recognizes the knowledge, teamwork and dedication of our entire hospital staff.”  Download the news release

For more information about the Top Performer program, visit

NHM board of directors taps two new members

The Nebraska Healthcare Marketers elected two new members to its board of directors at its annual spring conference last week in Kearney. The position of Vice President is now held by Shauna Graham, director of professional services at Litzenberg Memorial County Hospital in Central City. Graham had previously held the position of Membership Mentor on the NHM board.

The position of Communcations Coordinator has been filled by Haley Armstrong, physician outreach consultant at Nebraska Medicine in Omaha. 

Brodstone Memorial receives accolades

Superior, NE - Brodstone Memorial Hospital received word that they received 5 stars, the highest score, on a new five-star rating system rolled out this week by the Centers for Medicare & Medicaid.  There were only 8 Nebraska hospitals that were rated the highest score, Albion, Falls City, O’Neill, Pender, Lincoln Surgical Hospital, and Midwest Surgical and Nebraska Orthopaedic Hospitals of Omaha.  Just 251 U.S. hospitals got the highest score of the more than 3,500 hospitals.

The new ratings are part of a broader initiative by the federal agency to use a five-star rating system across all of its Web pages intended to help consumers compare the quality of healthcare providers.

According to a Modern Healthcare review of the data, a total of 101 hospitals received the lowest ranking of one star; 582 received two stars; 1,414 received three stars; 1,205 received four stars; and 251 received the highest ranking of five stars.

The summary rating includes an average of hospitals' performance on each of the 11 publicly reported measures from the Hospital Consumer Assessment of Healthcare Providers and Systems survey. The HCAHPS survey evaluates patients' experiences at the facilities.

The survey asks patients about factors such as the responsiveness of hospital staff to their needs, the quality of care transitions and how well information about medications is communicated. It also asks about cleanliness and quietness of the facility and whether or not the patient would recommend it to others.

Earlier this year Brodstone was notified they were named in the top 100 2015 HEALTHSTRONG hospitals by iVantage Health Analytics.  This is the 4th year that Brodstone was named in the top 100 out of the last 5 years.   

The study and announcement of the 2015 HEALTHSTRONG Hospitals, including Brodstone, highlights top performing hospitals as determined through the Hospital Strength INDEX™.  The annual INDEX study is the industry’s most comprehensive rating system of hospitals and the results recognize the top performing hospitals – measuring them across 62 different performance metrics, including quality, outcomes, patient perspective, affordability and efficiency. More information and study findings can be found at

“Brodstone Memorial Hospital is proud to be recognized as a HEALTHSTRONG Hospital. We place a tremendous emphasis on quality, performance and satisfaction, and this recognition is a great affirmation that our efforts are making a difference to the hospital and the local community that we serve. I am delighted to be able to celebrate this award with our physicians, staff and community,” said John Keelan, CEO.

Other Nebraska hospitals in the top 100 are Bryan Medical Center in Lincoln, Valentine, McCook, Gordon, Fairbury, Seward, Aurora and York.

Nemaha County Hospital: First hospital in the state of Nebraska to achieve prestigious ISO 9001:2008 Quality Certification

Auburn, NE –Nemaha County Hospital (NCH) announces the successful completion of its four year accreditation survey process from DNV GL – Healthcare and has received the prestigious ISO 9001:2008 Quality Management System certification.  Nemaha County Hospital is the first hospital in Nebraska to receive this high level certification and only the second Critical Access Hospital in the nation.

“Receiving ISO 9001 certification validates that our entire team is focused on the best care for our patients and meeting standards of excellence required to be accredited in a health care system that is constantly changing,” explained Marty Fattig, CEO.  “Implementing ISO 9001 is not a task you delegate to one person.  It is a strategic decision that affects the entire organization.  Our employees have worked hard to achieve this certification, and they have done so with unwavering commitment.”

ISO 9001:2008 is the most widely-accepted quality management system in the use around the world, and is quickly gaining acceptance among US healthcare providers as a foundation for their quality and patient safety programs.

Receiving this certification is beneficial both internally and externally.  Internally it creates clear consistent processes of patient care, and ensures that progress is constantly being made toward specific quality objectives. Externally, it tells the public, insurer and regulatory agencies, that the hospital is pursing quality with discipline and transparency.

“The ISO Quality Management System requires our organization to document what we do, do what we say we do, prove that we do it and continually improve,” said Kermit Moore, COO. “We are extremely proud of our staff at NCH and their tremendous dedication to be the first hospital in the State of Nebraska to achieve this certification.”

DNV-GL was authorized by the centers for Medicare & Medicaid Services in 2008 as the only accreditation and certification program for hospitals that integrates ISO quality management system with the core requirements for hospitals set forth by the United States government.

ISO standards are considered “gold” in industries and are focused on measuring patient quality and requiring accredited entities to continuously improve their processes and procedures. Currently there are approximately 100 U.S. hospitals nationwide who have obtained this highly respected certification.